Layout optimisation and benchmarkingUnderstand early how your products are actually performing.
TESTING BY POSITION
You should place your products in positions and combinations that deliver the most margin.
Get clear on which locations will sell a product most efficiently, with the highest returns.
Position Testing
Finite display envelope
Limited prime locations
Not every product can go in a key location, you simply don't have enough and you need to make sure, that the product you do choose, perform without a hitch.
Which products are appealing and which are not
Ensuring the products that do get time in prime locations, deliver margins that are equitable compared to other products that have held that location before.
Benchmarking prior art
Compare current products in place, to the performance of products historically in the same location. To understand, if changes need to tweaked or if performance is adequate.
Become utterly objective
Demand Weighted Experiments
Understand impact relative to the number of customers or your demand.
Gross Margin Analytics
Measure on margin, not just on sales.
Measure 2nd / 3rd Order Effects
If something goes on your shelf, something else has to come off, measure the trickle down effects throughout your store.
It's seriously easy to get started
Sign up in minutes.
Sync your Point-of-sale (POS) data, your footfall, your web traffic and away you go!
After your 30-day free trial, keep experimenting with Obskuer from as little as $9 per store, per month.*
Select your hardware.
You can lease or purchase footfall counters from any of our registered partners here, or talk to our team about the best solution for you and your store.
You may be able to repurpose existing people counting devices or leverage a manual footfall count in some circumstances.