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This is Andres.
She wanted to make retail fun again and get creative.
POS / SALES DATA
18% increase in margins over a price elasticity experiment.
OBSKUER DATA
170% increase in margin per 1k customers (MPK).
RESULTS
$4,089 made in margin over one price elasticity experiment
Footfall opportunity
changes
Some of your stores will be busier than others, this skews your results and means you can't compare between stores.
Units per thousand a more comparable metric
You shouldn't be making decisions for your business based on apples to oranges data.
You can't track conversion with just sales data
When you add footfall into the equation, you know you're getting the full picture.
POSITION
Do these sneakers do better on my wall display? Or on promo stands?
Positioning a product and letting the sales data tell the story, is like telling a love story that doesn’t explain the meet cute.
Is the opportunity for selling better or worse?
How many units per thousand customers are we selling?
Is that a good result?
What has this product traditionally fetched us in margins?
POSITION
Which product combination performs the best in terms of margin?
Positioning a product and letting the sales data tell the story, is like telling a love story that doesn’t explain the meet cute.
PRICE
Can I get away with a higher price point? Or will nobody buy it?
Finding the perfect fit for your products pricing is tricky. You don't want to price to high and you don't want to cut your own lunch and price too low.
PROMOTION
What promotional material going to get my shoppers to start buying?
Understanding what promotional material your shoppers will engage with is an ever changing game. It depends heavily on the market, the season and even what other retailers are doing.
OBSKUER clarifies and provides confidence.
1.
Sign up in minutes
Get started by select which plan will suit you and your team best and sign up quickly.
We only will need a few details from you!
2.
Sync your data
Import your POS data and sync your footfall through any one of our integrations.
3.
Start experimenting
Pick your experiment pathway, select your SKU's and start creating experiments for your store.
Stay up to date.
Learn about features and updates as they get released and hear stories from other retail businesses using Obskuer to help them win!
FAQ
Why do I need footfall data as well?
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What if I don't have a customer counter in my shop?
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How do I know my POS data will stay private?
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