From the first experiment, to the first million in margin gained with Obskuer
Hear from the people who use Obskuer to experiment in their boutiques, franchises, big box stores and department stores.
“To incorporate Obskuer into our store was a no-brainer.”
Meet Matilda.
She traded doubt for confidence, in every promotional decision.
INCREASED REVENUE
15% increase on UPK
MAXIMISED MARGINS
$22,776 in margin made over the course of his experiments so far.
INCREASED METRICS VISABILITY
98% uplift on select SKU's when paired correctly
How it started
Despite a promising range of products, this retailer struggled to make a mark in a market dominated by established giants. Traditional advertising campaigns yielded low ROI, and social media engagement was nearly non-existent. Overall their footfall was down, conversion was down, and visibility into the stores metrics was virtually non existent.
How it's going
By integrating Obsker into its retail operations techstack, this retailer was able to fully capitalize on the opportunities available to them in terms of hidden margin. Capitalizing on the core metrics the Obsker dashboard provides, this retailer was able to quickly understand when promotions aren't working as well as most practically which products paired the best together for increasing overall margin,