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Say hello to Jonathan.
He wanted to maximise margins on every product.
POS / SALES DATA
125% increase in her margins over a promotion focus period.
OBSKUER DATA
113% increase in margin per 1k customers (MPK).
RESULTS
$1191.00 lost on one SKU, over 14 days focus period.
Footfall opportunity
changes
Some of your stores will be busier than others, this skews your results and means you can't compare between stores.
Units per thousand a more comparable metric
You shouldn't be making decisions for your business based on apples to oranges data.
You can't track conversion with just sales data
When you add footfall into the equation, you know you're getting the full picture.
POSITION
Do these sneakers do better on my wall display? Or on promo stands?
Positioning a product and letting the sales data tell the story, is like telling a love story that doesn’t explain the meet cute.
Is the opportunity for selling better or worse?
How many units per thousand customers are we selling?
Is that a good result?
What has this product traditionally fetched us in margins?
PRICE
Can I get away with a higher price point? Or will nobody buy it?
Finding the perfect fit for your products pricing is tricky. You don't want to price to high and you don't want to cut your own lunch and price too low.
POSITION
Do these sneakers do better on my wall display? Or on promo stands?
Positioning a product and letting the sales data tell the story, is like telling a love story that doesn’t explain the meet cute.
PROMOTION
What promotional material going to get my shoppers to start buying?
Understanding what promotional material your shoppers will engage with is an ever changing game. It depends heavily on the market, the season and even what other retailers are doing.
OBSKUER sheds light and removes doubt.
1.
Sign up in minutes
Get started by select which plan will suit you and your team best and sign up quickly.
We only will need a few details from you!
2.
Sync your data
Import your POS data and sync your footfall through any one of our integrations.
3.
Start experimenting
Pick your experiment pathway, select your SKU's and start creating experiments for your store.
Stay up to date.
Learn about features, updates, new customer success stories as they get release.
FAQ
Why do I need footfall data as well?
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What if I don't have a customer counter in my shop?
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How do I know my POS data will stay private?
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